When we launched the Starting Lineup, we made a promise: every dollar of profit from our lifestyle gear would be reinvested directly into the development of our first performance golf pieces.
We’re currently deep in the “lab” phase for what comes next, and we wanted to give you, our community, a look at the progress.
The Headwear: We'll be honest; the hats moved faster than we planned. All three of us wore samples to the launch event, and by the end of the night, half the room had asked if they could buy one. That's not a launch plan, that's the community telling us what's next. So we listened. We're accelerating the hat timeline, and we've got a question for you...coming very soon. Stay tuned on that one.
The Performance Polo: We aren’t just looking for a shirt that looks good at the 19th hole; it has to handle 18 holes of work first. We’ve dialed in our signature Dark Green for the base, but the real beauty is in the details. We are currently prototyping a custom Birdseye Pattern that weaves together the two worlds we live in: the lines of the rink and the layout of the course.
It’s subtle, high-performance, and built to breathe.
Built by the Roster: Because we are self-funding this build through your support of the Starting Lineup, we aren’t beholden to corporate timelines. We are taking the time to get the fit, the fabric, and the ‘subtle nod’ exactly right.
This isn’t just a ‘new drop’--it’s the gear we’ve wanted to wear since that first conversation at Blue Sport Stable.
More updates soon.
See ya at the rink or on the links,
The PSC Boys